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Afterparties, Runway Live-streams & Celeb Sightings – When Ovolo

Julia Gralberg

Woolloomooloo Became Fashion HQ

May is upon us which means Mercedes-Benz Fashion Week Australia is just around the corner. Dion Lee is set to open the nation’s most important fashion event of the year and to say anticipation and excitement are running high would be an understatement.

So why do frocked up Sydneysiders have reasons to be extra excited this year? Well, not only will the MBFWA fashion crew get a taste of the 2017 Resort collections from designers such as Roopa, Yousef Akbar and Sass & Bide, this time the week-long fashion celebration won’t stop at Carrigeworks’ runway.

Celeb sightings, afterparties, paparazzi and model mingling are all ingredients for a successful Fashion Week which is why Ovolo Woolloomooloo has extended the party by turning their boutique hotel into Sydney’s Fashion HQ.

This is the ultimate opportunity to mingle with international designers, models, influencers, bloggers and fashionistas who will be flocking to the style driven boutique hotel to refresh, network and socialise between the runway shows.

Jam-packed with exclusive dinners, parties, media activities and competitions this will be the place to be and the place to be seen. Heck, they’ll even hook you up with runway live streams straight from the show, YAAS!

Get a taste of the Fashion inspired cocktail menu

A special cocktail menu will be served up at Lo Lounge and Bakers Gonna Bake Café. This is where the fashion crowd will enjoy a bite to eat and a cocktail or three.

Good news is that the exclusive menu will also be available as an in-room dining option. Perfect for Fashionistas in desperate need put their feet up after a long day in high heels. A girl’s gotta eat right?

Gawk at an Orgy of Simplicity

Sometimes when the words sexy, fashion and art meet, you’ll usually get something that’s, shall we say, risqué. But not if famed Sydney artist Dina Broadhurst gets involved! The illustrious photographer is holding a special expo of some of her most amazing portraits at Fashion HQ’s Lo Lounge from 8 – 27 May!

Come down for the ladies with pretty flowers, and of course, stay for the generous hospitality :)

Snap and smile – you’re in the spotlight

For any aspiring models, there’ll be a special model casting event taking place at Ovolo Woolloomooloo. With hungry model scouts on the hunt for the next Gigi Hadid, this is your chance to be discovered girlfriend!

Media partner Grazia Australia and their camera team will work the floor interviewing the international fashion designers. This is also where the most influential fashion media will be hanging out with their DSLRs and smartphones capturing the new season’s trends.

However, you don’t need to be famous to be in the spotlight. Social fashionistas will love the hotel’s Instagram take-overs which will give any stylish frockstar the chance to show off their best #OOTDs.

Rumour has it there will even be a special Style Event hosted by a well-known Influencer. Stay tuned, you don’t want to miss this!

Refresha-spray zone & Beauty Express Bar

During the popular consumer weekend also known as the ‘Weekend Edition’ Ovolo’s hotel bar, Lo Lounge will be spritzing things up. The Refresha-spray zone offering signature facial spray mists, will rehydrate wary fashionistas coming straight from the runway at Carriageworks.


Snap a selfie for your chance to WIN the ultimate fashion prize AUD 6,000

Guess what? The deadlines been extended!!!

Do you have what it takes to snap the perfect fashion selfie? From now until 14 May, thanks to Ovolo one lucky Fashionista will WIN an amazing prize pack worth $6,000.

The rock-star pack includes front row seats at this year’s Mercedes-Benz Fashion Week Australia, two-nights accommodation in the Rockstar Suite at Ovolo Woolloomooloo and roundtrip airfare to Sydney, Australia.

How do I enter?

1      Visit any Ovolo hotel in the most MBFWA-worthy outfit that highlights your personal style

2      Snap your stylish SELFIE at any spot of an Ovolo Hotel or in front of an #OvoloLovesFashion branded mirror located throughout each property – get creative!

3      Share on Instagram and tag #OvoloLovesFashion, @ovolo1888darlingharbour, @ovolowoolloomooloo, @ovololaneways and @ovolohotels


Further details on the competition as well as terms & conditions can be found at:

Julia Gralberg

Julia Gralberg is a freelance travel writer, editor of Hotel & Resort Guide, Lux Nomade and founder of Boutique Communications Consultancy, Lux Collective. When she isn’t busy jumping in hotel beds and eating her way through breakfast buffets you’ll find her on her yoga mat.