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5 Hong Kong fashion labels We Bet You Didn’t Know About

Avisha Jhunjhnuwala

Good old Hong Kong has a seen a new wave of independent fashion designers, stemmed right from their 8-5-2 hometown. These ladies found a gap in the market, and designed unique, niche collections that are going to get you adding items to your cart. With a diverse range of styles, and a price point that fits every budget, scroll below to discover these local creatives.

Oh, and just so you know, we’re hooking up readers with a discount to all the brands. You’re welcome ;-)

Melissa Bui Atelier:

Eight collections in the running, Melissa has developed a signature aesthetic evident in all her collections. Brought up in Hong Kong and an alumnus of the prestigious London College of Fashion, the designer has an eye for Clean cuts, fresh colors, feminine silhouettes, and intricate embroidery. All of this crafted with the finest fabrics from Europe, handpicked by Melissa herself! Chic and effortless elegance is what her clothes are about, whilst being versatile enough to pair with your ripped boyfriend jeans. Her Spring ’17 inspiration derives from lush wisteria gardens, waiting to whisk you away in a purple haze. Holy Chic!

Find your chic at:

And enjoy 10% off while doing it: OVOLO2017


Even though we’ve barely had a Hong Kong winter, I’m ready to put those greys in storage and replace it with easy breezy prints, who’s with me!?!? We’ve got your one stop shop for boho chic duds. Aanya, founded by Ishita Desai, a local Hongkonger, is a bohemian brand that works with local communities from around the world to promote their craft and cause through their unique curation of lifestyle products. The clothing and accessories have an ethical edge to it, being fair trade and sustainable. You can expect to find flowy printed pants, bright kaftans, crop tops, embellished denim jackets, and a whole range of colorful accessories fit for the ultimate bohemian babe. Whether you’re heading to the beaches in Bali, or just looking to put more color in your life, gear up with Aanya.

Get your boho on:


Zarie Pants:

Find me a girl who doesn’t like leggings and I’ll prove to you she’s lying. #Truth. , Zarie pants keep your legs fresh and supple, improve skin texture, and boost circulation — perfect for jetsetters. Crafted with techno fabric from Italy, the fibre contains cosmetic ingredients such as Aloe Vera and Vitamin E.

The pants are designed to be worn at any time of the day, be it work, groceries, yoga, or swiping left on your tinder. Style it with a blazer to wear to the office (who said leggings can’t be office attire anyway?), and transform it instantly into workout gear paired with your fav sports bra. Personally, Zaries are forever my travel companion. We go through turbulence together.

Improve your circulation on:

30% off with: OVO30

Sarah Lai Label:

Calling all feminine and sophisticated urbanites! This one’s for you. Sarah Lai, takes classic femme silhouettes and gives a volume-ized modern edge to it. Having discovered a fascination for clothes at an early age in her Grandmothers closet, Sarah grew to admire the beauty of timeless elegance. A banker turned designer, the Sarah Lai Label brings about nostalgic classics, updated for the modern woman. You can expect to find lots of striking monochrome pieces, because can we ever have enough monochrome? Curated amongst blue hues, soft lavender and pinkish nudes. In the mix are showstopper jackets, cheeky phrased t-shirts, with matching skirt suits fit for the likes of Jackie O. Easy to wear, and travel with, get sophisticated with the Sarah Lai Label.

Sophisticate yourself at:

Enjoy 15% of with code: OVOLO2017 (orders above USD$100)


Fashion guru Priscilla I ‘Anson has been on the forefront of Hong Kong’s fashion scene for almost a decade now, being best known for her exceptional styling. Knowing what women want and need in their closet today, it only made sense to put her fashion mastermind and eye for style into designing her own collection. PI’A offers reimagined modern workwear, that’s really suitable for any occasion. Here you can find versatile pieces that will take you from your office desk, to happy hour, to date with bae, and make you look sexy while doing it. Put some umph back into your everyday dressing with PI’A’s oh so effortlessly chic collection.

Bring sexy back with:

Enjoy a 10% discount with: PIALOVESOVOLO

Born and bred in Hong Kong, Avisha manages social media accounts for local fashion designers while getting her feet wet in the fashion styling field. Having studied in the United States for a large chunk of her life, whilst maintaining close ties with her rich Indian culture, Avisha embodies the notion of a global citizen and embraces the east meets west cultures injected in her. A practicing yogi and avid explorer, when not busy capturing content, you can find her caught between a dancers pose or on a flight off to her next adventure.